9 plays for getting your Shopify store cited in ChatGPT, Google AI Overviews, and Perplexity — developed while scaling our own Shopify store.
Our GEO framework comes from scaling and operating our own ecommerce store. We’ve applied the same thinking to real ecommerce growth, customer acquisition, and product visibility challenges ourselves.
We focus on the signals that matter most for ecommerce stores, including product data, feeds, content structure, and AI shopping visibility. The strategy is built specifically around how products are discovered, understood, and surfaced across AI platforms.
Our approach focuses on the brand, authority, and technical signals AI platforms already use to understand and surface stores. That includes citations, reviews, entity consistency, structured data, and category authority across the web.
We focus on opportunities that can realistically be analysed, implemented, and measured today. Every recommendation is prioritised around practical execution, business impact, and long-term visibility growth.
AI search traffic is still small, but growing quickly and often converting at higher rates than traditional channels.
- 15× growth in AI driven Shopify orders - Shopify
- 527% growth in AI referred sessions - Search Engine Land
- 4.4× higher conversion rates from AI traffic - Semrush
The stores investing now are building authority before the space becomes significantly more competitive.
Shopify SEO focuses on rankings in traditional search results. Shopify GEO focuses on how products and brands appear inside AI generated answers and shopping experiences. The foundations overlap heavily, including technical SEO, content quality, and authority. GEO adds another layer focused on entity clarity, citation networks, structured product data, and AI extractability.
GEO measurement is still evolving, but several signals are already trackable today.That includes:
- AI referred traffic in GA4
- AI Overview impressions in Search Console
- Merchant Centre visibility
- Citation checks across ChatGPT and Perplexity
- Brand mentions across the web
We focus on the signals that can realistically be measured today while the ecosystem continues to mature.
There’s no minimum term. However, GEO is a long-term compounding strategy built around authority, citations, and discoverability. We believe the strongest results from consistent execution over time.
Yes - and for most stores they should. SEO and GEO share many of the same foundations, including technical infrastructure, authority building, structured content, and product data. Monthly sprint hours can be allocated across both based on priorities identified in your Growth Plan.